Agencies

Frequently Asked Questions

Find clear answers to the most common questions. Learn how everything works and get the information you need in one place.

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Can my agency partner with a UGC or influencer platform under a white-label model?

Yes, many influencer and UGC platforms offer white-label or partnership options for agencies. This lets you use their technology, creator network and campaign tools under your own brand, so you can scale services without building the infrastructure yourself.

How can agencies automate creator selection and campaign management?

Agencies can automate creator selection and campaign management by using platforms with built-in matchmaking, briefs and reporting. Tools like Influentials let you filter creators, manage communication, track deliverables and measure results, all in one place, without manual outreach.

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What are typical pricing and margin models for influencer and UGC services?

Agencies typically charge a service fee or markup on top of creator costs. Common models include a 20–30% margin, fixed campaign fees, or retainers that cover sourcing, management and reporting. Pricing depends on content volume, creator rates and campaign scope.

How can I prove ROI and results of influencer and UGC campaigns to clients?

You can prove ROI by tracking metrics like reach, engagement, clicks, conversions and content performance in ads. Use platform insights, unique links or discount codes to show exactly which creators and campaigns drive results for your clients.

How should agencies handle contracts, rights, and licensing for creators?

Agencies should use clear contracts that cover usage rights, licensing, deliverables and payment terms upfront. Platforms like Influentials simplify this by handling agreements within the workflow, so both the brand and creator are protected without extra legal hassle.

What are the best tools or platforms to manage influencer and UGC campaigns?

Platforms like Influentials, Hyred and LinkPizza make it easy to manage influencer and UGC campaigns from one place. They help with sourcing creators, handling briefs, communication, content delivery and performance tracking, so you don’t need separate tools or manual outreach.

How can I scale content production for multiple brands at once?

You can scale content production by working with multiple UGC creators and streamlining briefs, deadlines and delivery through a platform. Using a tool like Influentials lets you manage several brands, creators and campaigns at the same time without losing quality or control.

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How can agencies find and manage influencers and UGC creators efficiently?

Agencies can manage influencers and UGC creators efficiently by using platforms that handle sourcing, briefs and communication in one place. Tools like Influentials save time by giving access to vetted creators, campaign management and performance insights without manual outreach.

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What’s the best way to integrate UGC and influencer content into ad campaigns?

The best way to use UGC and influencer content in ads is to repurpose your top-performing creator posts, get the usage rights and adapt the format to each platform. This type of content blends naturally into TikTok, Instagram and Meta ads and drives higher engagement and conversions than traditional ads.

How can my agency offer influencer and UGC marketing as a service to clients?

You can offer influencer and UGC marketing by partnering with a platform or building a creator network for your clients. Use tools like Influentials to source creators, manage campaigns, handle contracts and deliver content efficiently without having to build everything in-house.

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