Succes Story

NRC’s Rotterdam Café organized a vegan dinner to bring its vegan menu to the attention of the public. Influencers were invited to taste different vegan dishes such as gado gado and a tofu poké bowl. This dinner took place in the NRC and was the perfect time for influencers to network whilst simultaneously creating content.

The content created for this campaign had a creative approach throughout the different content creators: photos were taken of the menu, the location, and of course of the influencers themselves. This varied content appealed to the public, as the engagement rate was very high. On average the engagement rate is between 2-3%, with this campaign it was 8.4%.