Een blog vol trucs voor influencer-marketing

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Cross-Platform Campaign Strategies: The Future of Influencer Marketing

Layla le Bleu

August 29, 2025

Influencer marketing has matured rapidly in recent years. What began as a focus on individual platforms, often dominated by Instagram, has now evolved into a multi-channel ecosystem where content flows seamlessly across TikTok, YouTube Shorts, Instagram Reels and beyond. For brands and agencies, success increasingly lies in developing strategies that embrace this cross-platform reality.

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From Side Hustle to Studio: Designing Your Dream UGC Workspace

For many creators, UGC begins at the kitchen table or in the corner of a bedroom. While this can work in the early days, there comes a point where having a dedicated workspace not only improves the quality of your content but also makes you feel more professional when pitching to brands. The good news is that you do not need a huge budget or a spacious flat to build a set-up that looks and feels like a studio.

The Power of Storytelling: How Creators Can Truly Connect with Their Audience

In a world saturated with content, the most memorable creators aren’t always the ones with the best lighting or the most polished feed, they’re the ones who tell stories.

🎨 Top Creative Apps Every Influencer & UGC Creator Should Be Using in 2025

Whether you're crafting scroll-stopping Reels, dreamy photo dumps, or branded content for your favourite clients. The right tools make all the difference. As a creator, your content isn’t just a post. It’s your portfolio. Your pitch deck. Your personality.

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