#Influencer Marketing
Pampers
Small steps, big impact: Pampers and Hill & Knowlton
238K
Impressions
28
Creators
4%
Average engagement rate
Over de campagne
Together with Hill & Knowlton, Pampers launched a campaign in the Netherlands to promote their Pampers Baby-Dry Pants. The agency collaborated with 28 influencers, each with audiences between 2,000 and 70,000 followers, ensuring a strong mix of reach and authenticity.
De resultaten
Each influencer shared 3 Instagram Reels, resulting in more than 238,000 impressions and an impressive 4% engagement rate. This campaign demonstrates how agencies can easily roll out influencer activations from small-scale campaigns to large brand launches, using the right mix of creators and formats to deliver impactful results.
Campagnegalerij
Campagnevideo's
