# Creator marketing for creators: your questions | Influentials

> Answers for creators on starting out, filming with your phone, writing hooks, setting your rate, invoicing, rights and getting picked more often.

- Canonical: https://www.influentials.com/knowledge/for-creators
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[Home](https://www.influentials.com/)[Knowledge hub](https://www.influentials.com/knowledge)For creators

For creators

# Creator marketing for creators

How to start as a UGC creator, shoot better video with the gear you have, set your rate and work well with brands.

Search the knowledge hub

[Getting started2](#creators-getting-started)[Which type are you1](#creators-your-type)[Making video: technique1](#creators-video-technique)[Rates and payouts1](#creators-rates-payouts)

## Getting started

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### How do you become a UGC creator?

To become a UGC creator, choose a niche, set up a professional portfolio, film example videos using products you already own, join creator platforms or reach out to brands directly, and start pitching your content creation services.

](https://www.influentials.com/knowledge/for-creators/how-to-become-a-ugc-creator)

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### What does a UGC creator do exactly?

A UGC creator produces authentic-looking photos and videos for brands to use in their marketing. Unlike influencers, UGC creators sell content rights directly to brands rather than posting on their own personal social media channels.

](https://www.influentials.com/knowledge/for-creators/what-does-a-ugc-creator-do)

## Which type are you

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### UGC creator or influencer: which fits you?

Choose a career as a UGC creator if you love producing content and prefer working behind the scenes without building a personal brand. Choose an influencer path if you enjoy community building, sharing your daily life, and growing a public following.

](https://www.influentials.com/knowledge/for-creators/ugc-creator-or-influencer-which-fits-you)

## Making video: technique

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### How do you make a UGC video with just your phone?

You don't need expensive equipment to film high-quality UGC videos. With a smartphone, natural lighting, clear audio, and mobile editing apps like CapCut, you can script, shoot, and edit professional, high-converting content for brands.

](https://www.influentials.com/knowledge/for-creators/how-to-make-a-ugc-video-with-just-your-phone)

## Rates and payouts

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### What do you earn as a UGC creator?

Beginners earn between €50 and €150 per video, while experienced UGC creators make €150 to €350+ per asset. Full-time creators can earn anywhere from €2,000 to over €10,000 per month by selling content bundles, licensing rights, and raw footage.

](https://www.influentials.com/knowledge/for-creators/what-do-you-earn-as-a-ugc-creator)