# What is micro-influencer marketing?

> Micro-influencer marketing is working with influencers who have a smaller (usually between 10,000 and 100,000 followers) but extremely engaged audience.

- Canonical: https://www.influentials.com/knowledge/for-brands/what-is-micro-influencer-marketing
- Locale: en
- Hub: brands
- Published: 2026-07-28
- Updated: 2026-08-19

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Where big influencers (macros) mainly reach the masses, micro-influencers have a highly targeted and loyal community. They are literally closer to their followers.

The advantages at a glance:

- **High engagement:** because their community is smaller, they often answer all comments and DMs themselves. Engagement (likes, comments, shares) is therefore much higher in percentage terms than with macro influencers.
- **Strong credibility:** their recommendations do not feel like a paid advert, but like a tip from a friend. That creates a lot of trust.
- **Cost-effective:** their rates are considerably lower, so with the same budget you can deploy several [micro-influencers](https://www.influentials.com/for-brands) for broader and more credible reach.