# How do you request UGC from creators?

> Request UGC by writing clear briefs, selecting between creators or influencers based on campaign goals, offering fair compensation, and securing rights upfront.

- Canonical: https://www.influentials.com/knowledge/for-brands/how-to-request-ugc-from-creators
- Locale: en
- Hub: brands
- Published: 2026-08-18
- Updated: 2026-08-18

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Sourcing quality User-Generated Content requires a structured approach. Depending on your goals, you can collaborate with pure UGC creators for ad creative.

## Steps to Request UGC effectively:

- **Define Content Needs:** Decide whether you need raw ad assets from UGC creators or endorsed promotion from influencers with an active follower base.
- **Write a Concise Brief:** Outline product value props, visual style guidelines, required hooks, deliverables, and mandatory dos and don'ts without micro-managing.
- **Determine Fair Compensation:** Offer appropriate monetary payment or product gifted exchanges matching the creator’s production value and audience size.
- **Reach Out Directly or Use Platforms:** Contact talent via professional emails, direct messages, or specialized influencer and UGC matching platforms.
- **Secure Usage and Licensing Rights:** Specify upfront where the content will be distributed (social ads, PDPs, website), the usage duration, and whitelisting permissions.

Want to put this into practice? See how [Influentials helps brands](https://www.influentials.com/for-brands) run creator and UGC campaigns, or [book a demo](https://www.influentials.com/book-a-demo) to talk it through.