Pampers
Small steps, big impact: Pampers and Hill & Knowlton

À propos de la campagne
Together with Hill & Knowlton, Pampers launched a campaign in the Netherlands to promote their Pampers Baby-Dry Pants. The agency collaborated with 28 influencers, each with audiences between 2,000 and 70,000 followers, ensuring a strong mix of reach and authenticity.
Les résultats
Each influencer shared 3 Instagram Reels, resulting in more than 238,000 impressions and an impressive 4% engagement rate. This campaign demonstrates how agencies can easily roll out influencer activations from small-scale campaigns to large brand launches, using the right mix of creators and formats to deliver impactful results.
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