# What is a UGC platform and how can it help me find creators?

> A UGC platform is an online marketplace where brands can find and collaborate with content creators. It helps you discover creators that match your target…

- Canonical: https://www.influentials.com/faq/what-is-a-ugc-platform-and-how-can-it-help-me-find-creators
- Locale: en
- Updated: 2026-07-23

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**A UGC platform is an online marketplace where brands can find and collaborate with content creators.** It helps you discover creators that match your target audience, manage briefs, and receive authentic photos or videos quickly and efficiently.