# Pampers | Success Stories | Influentials | Influentials

> Small steps, big impact: Pampers and Hill & Knowlton

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#Influencer Marketing

# Pampers

Small steps, big impact: Pampers and Hill & Knowlton

238K

Impressions

28

Creators

4%

Average engagement rate

## About the campaign

Together with Hill & Knowlton, Pampers launched a campaign in the Netherlands to promote their Pampers Baby-Dry Pants. The agency collaborated with 28 influencers, each with audiences between 2,000 and 70,000 followers, ensuring a strong mix of reach and authenticity.

## The results

Each influencer shared 3 Instagram Reels, resulting in more than 238,000 impressions and an impressive 4% engagement rate. This campaign demonstrates how agencies can easily roll out influencer activations from small-scale campaigns to large brand launches, using the right mix of creators and formats to deliver impactful results.

## Campaign gallery

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[Back to success stories](https://www.influentials.com/en-us/success-stories)

## Frequently asked questions

Simply create a free account, set up your brand profile, and publish your first campaign. Our Campaign Wizard guides you step by step to find the right creators for your brand.

You can run UGC campaigns (user-generated content for your own channels), influencer marketing campaigns (creators post on their own channels), or a combination of both.

Our platform gives you access to detailed creator profiles with audience demographics, engagement rates, and past performance. You can filter by niche, location, platform, and more to find your perfect match.

Results vary by campaign type and goals. Our success stories show brands achieving millions of impressions, engagement rates above industry averages, and authentic content that resonates with target audiences.

Yes! Our managed services team handles everything from creator selection to campaign execution. We take the work off your hands so you can focus on your brand strategy.

Influentials operates across Europe with a strong presence in the Netherlands, Belgium, France, Germany, and the Nordics. Our creator network spans over 20 European countries.

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Sabine & Sophia

Account team