# Lotus Biscoff | Success Stories | Influentials | Influentials

> Combining the power of UGC and Influencer Marketing

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[Home](https://www.influentials.com/en-us)[Our success stories](https://www.influentials.com/en-us/success-stories)Lotus Biscoff

#Influencer Marketing

# Lotus Biscoff

Combining the power of UGC and Influencer Marketing

195,5K

Total Impressions

71,5K

Total Reach

15

Total Videos

## About the campaign

Lotus Biscoff recently launched the flavourful campaign #AandeBakmetLotusBiscoff to get everyone in the Netherlands baking using their biscuits and spreads! To reach the right audiences, they challenged creators to come up with an exciting new recipe inspired by their products. The combination of UGC and influencer marketing is what added to the authenticity and success of this campaign.

## The results

With a layered influencer strategy, the target audience was inspired to get hands-on in the kitchen. A collaboration with 15 food and lifestyle creators ensured the delivery of one-of-a-kind, high-quality video content that was shared on their social channels. Overall this resulted in an impressive 195,7K impressions and 71,5K reach. To make the most of the content, Lotus also shared edited versions of the videos across their social channels for maximum reach. The proof is in the pudding, authentic content works.

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## Frequently asked questions

Simply create a free account, set up your brand profile, and publish your first campaign. Our Campaign Wizard guides you step by step to find the right creators for your brand.

You can run UGC campaigns (user-generated content for your own channels), influencer marketing campaigns (creators post on their own channels), or a combination of both.

Our platform gives you access to detailed creator profiles with audience demographics, engagement rates, and past performance. You can filter by niche, location, platform, and more to find your perfect match.

Results vary by campaign type and goals. Our success stories show brands achieving millions of impressions, engagement rates above industry averages, and authentic content that resonates with target audiences.

Yes! Our managed services team handles everything from creator selection to campaign execution. We take the work off your hands so you can focus on your brand strategy.

Influentials operates across Europe with a strong presence in the Netherlands, Belgium, France, Germany, and the Nordics. Our creator network spans over 20 European countries.

Talk to a human

## 30 minutes with our team

Walk through the platform, see a live campaign, and get your questions answered. No pitch deck, just a real conversation.

-   See creators matched to a real brief
-   Walk through the campaign wizard
-   Get pricing tailored to your scale

Sabine & Sophia

Account team