# How do you make a good unboxing video?

> A good unboxing builds excitement and shows the product at its best. Prepare a clean surface and good light before you open anything, film from above or at a slight angle, and take your time with the reveal. Show the packaging and product details up close, let the sounds do their work, share your honest first impressions and end by showing the product in use.

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- Published: 2026-11-05
- Updated: 2026-11-05

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Unboxing videos are popular because viewers get to experience opening a package along with you. For brands, they're a great way to show packaging, product and first impressions. A good unboxing video needs a little more than just opening a box in front of the camera.

## Preparation

- **Don't open the package in advance.** Your first reaction is the most authentic. Leave the product sealed until you start filming. Check in the brief whether the brand wants a genuine first-impression reaction.
- **Prepare your space.** Choose a clean, calm surface, such as a table with a plain tablecloth or a wooden worktop. Remove anything that distracts.
- **Make sure the light is good.** Daylight from a window or a ring light makes the details of the packaging and product clearly visible.
- **Set up your camera.** Film from above (top-down) or at a 45-degree angle. Use a stand or a stack of books so your hands are free.
- **Clean hands.** Your hands are in the picture a lot. Make sure they look neat.

## The structure of a strong unboxing video

1. **Hook.** Show the closed package and build anticipation. "I've been waiting for this for weeks" or "Let's see if this is as good as everyone says."
2. **Opening.** Open the package calmly. The sounds of opening, tearing and unfolding are part of the experience.
3. **Reveal.** Take your time to show the product for the first time. Show special details of the packaging, such as the design, a personal card or sustainable materials.
4. **Close-ups.** Show the product up close from different sides. Let viewers see the texture, color and details.
5. **First impression.** Share your honest reaction. How does it feel, smell or look? What strikes you?
6. **First use.** Show the product in use. This makes the video much more valuable than just showing it.
7. **Close.** End with a short conclusion or the call to action from the brief.

## Tips

- **Let the sound do its work.** The crackle of packaging, peeling off a sticker or opening a lid make unboxing videos satisfying to watch. Avoid loud music over these sounds, and record clear audio.
- **Film from multiple angles.** Combine top-down shots of your hands with shots of your face and your reaction. This makes your video more dynamic.
- **Cut the boring moments.** Struggling with tape or searching for scissors can go. Keep the pace high.
- **Show what the brand is proud of.** Brands often put a lot of thought into their packaging. Pay attention to details such as the design, the materials or extra items in the box.
- **Stay genuine.** Exaggerated enthusiasm comes across as fake. Your honest reaction is what makes an unboxing convincing.

## Common mistakes

Watch out for a cluttered background, opening the package too fast so the reveal is lost, products that are out of focus because the camera is too close, a video that's too long because of slow moments, and not showing the product in use.

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