# How do you become a UGC creator?

> To become a UGC creator, choose a niche, set up a professional portfolio, film example videos using products you already own, join creator platforms or reach out to brands directly, and start pitching your content creation services.

- Canonical: https://www.influentials.com/en-us/knowledge/for-creators/how-to-become-a-ugc-creator
- Locale: en-us
- Hub: creators
- Published: 2026-07-28
- Updated: 2026-08-18

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Unlike traditional influencers, User-Generated Content (UGC) creators don't need a large social media following. Brands pay UGC creators for high-quality, authentic video and photo assets that they can publish on their own social media channels or use as paid ads.

## Step-by-Step Guide to Becoming a UGC Creator

- **Choose Your Niche:** Focus on categories that align with your lifestyle, such as beauty, tech, fashion, fitness, or pet products.
- **Learn Content Frameworks:** Master the basics of high-converting UGC videos: an engaging hook (first 3 seconds), demonstrating problem and solution, showing the product in action, and ending with a clear Call-to-Action (CTA).
- **Build a Portfolio:** Practice filming content using household items. Create 3 to 5 strong video concepts (e.g., unboxing, tutorial, honest review, problem-solution) and organize them into a clean digital portfolio using tools like Canva.
- **Sign up to platforms and pitch to brands:** Create an account on Influentials and apply for available campaigns.
- **Set your rates and terms:** Set a base rate (e.g. €75 to €150 per video) and establish clear terms regarding delivery, revisions and any additional costs for ad licensing (paid ad rights).

## Key Skills You Need

- **Basic Video Editing:** Familiarity with editing tools like CapCut or InShot.
- **Good Lighting & Audio:** A decent smartphone camera, natural lighting or a ring light, and clear audio.
- **Direct Communication:** Professionalism when communicating with brand managers and agency contacts.

Ready to start? [Sign up as a creator](https://www.influentials.com/become-a-creator) and get matched with brands looking for content like yours.