# What types of UGC are there?

> The main types of UGC include unboxings, product reviews, lifestyle photos, tutorial videos, and trend-based social media posts created by customers or creators.

- Canonical: https://www.influentials.com/en-us/knowledge/for-brands/what-types-of-ugc-are-there
- Locale: en-us
- Hub: brands
- Published: 2026-08-18
- Updated: 2026-08-18

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User-Generated Content (UGC) encompasses various formats, ranging from organic social posts uploaded by passionate customers to professionally produced assets made by dedicated UGC creators for paid channels.

## Primary Types of UGC:

- **Unboxing Videos:** Videos capturing the real-time reaction, packaging experience, and initial hands-on inspection of a newly delivered product.
- **Product Reviews & Testimonials:** Detailed reviews, star ratings, or video breakdowns explaining how a product solves a specific problem.
- **How-To & Tutorial Videos:** Instructional content demonstrating how to use, style, or set up a product in daily routines.
- **Lifestyle & Aesthetic Photography:** High-quality customer photos showcasing products in natural, real-world environments like homes or outdoor settings.
- **Before-and-After Comparisons:** Visual proof showing clear transformations or improvements achieved after using a skincare, fitness, or home product.
- **Trend & Challenge Content:** Short-form vertical videos leveraging viral audio, memes, or platform challenges to feature a brand in a fun way.

Want to put this into practice? See how [Influentials helps brands](https://www.influentials.com/for-brands) run creator and UGC campaigns, or [book a demo](https://www.influentials.com/book-a-demo) to talk it through.