# What is influencer marketing?

> Influencer marketing is a marketing strategy in which you work with people who have a large or specific reach on social media (influencers) to promote your product or brand.

- Canonical: https://www.influentials.com/en-us/knowledge/for-brands/what-is-influencer-marketing
- Locale: en-us
- Hub: brands
- Published: 2026-07-28
- Updated: 2026-08-18

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The power of [influencer marketing](https://www.influentials.com/for-brands) lies in the direct access it gives to close-knit, existing communities. Because influencers are close to their followers, they carry enormous credibility within their own niche. Through personal storytelling they weave your product into their content in a natural way, which drives strong engagement and direct social proof among their audience.