# What is a micro-influencer and when do you use one?

> A micro-influencer has 10,000 to 100,000 followers, offering higher engagement rates, niche authority, and cost-effective conversions compared to macro creators.

- Canonical: https://www.influentials.com/en-us/knowledge/for-brands/what-is-a-micro-influencer-and-when-to-use-one
- Locale: en-us
- Hub: brands
- Published: 2026-08-18
- Updated: 2026-08-18

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A micro-influencer is a content creator with a smaller, highly dedicated social media following - typically between 10,000 and 100,000 followers. Rather than chasing broad celebrity status, micro-influencers build tight-knit communities around focused niches such as specialty coffee, sustainable fashion, tech, or local fitness.

## When to Use Micro-Influencers:

- **Targeting High-Intent Niche Audiences:** Ideal when your product caters to a specific interest group that trusts deep expertise over mainstream reach.
- **Maximizing Engagement on a Budget:** Perfect for brands looking for higher conversion rates and engagement at a fraction of the cost of macro-influencers.
- **Building Authentic Word-of-Mouth:** Effective when you need peer-to-peer style recommendations that feel like genuine advice from a trusted friend.
- **Scaling Multi-Creator Campaigns:** Excellent for spreading campaign budgets across 10 - 20 creators simultaneously to diversify content styles and diminish campaign risk.

Want to put this into practice? See how [Influentials helps brands](https://www.influentials.com/for-brands) run creator and UGC campaigns, or [book a demo](https://www.influentials.com/book-a-demo) to talk it through.