# How much does influencer marketing cost?

> Influencer marketing costs range from €100 per post for nano-influencers to over €10,000 for macro and mega-influencers. Pricing depends on follower count, engagement rates, platform, content type, and usage rights.

- Canonical: https://www.influentials.com/en-us/knowledge/for-brands/what-does-influencer-marketing-cost
- Locale: en-us
- Hub: brands
- Published: 2026-07-28
- Updated: 2026-08-18

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Influencer marketing has become a core strategy for modern brands, but determining the exact cost can be complex. Rates vary widely based on creator reach, platform, and campaign scope.

## Average Pricing by Influencer Tier

- **Nano-Influencers (1k - 10k followers):** €100 - €500 per post
- **Micro-Influencers (10k - 100k followers):** €500 - €1,500 per post
- **Mid-Tier Influencers (100k - 500k followers):** €1,500 - €5,000 per post
- **Macro-Influencers (500k - 1M followers):** €5,000 - €10,000 per post
- **Mega-Influencers & Celebrities (1M+ followers):** €10,000+ per post

## Key Factors That Impact Costs

- **Engagement Rate:** An influencer with a highly active audience can charge higher rates than one with a large but passive follower base.
- **Platform & Content Format:** Video content (TikToks, Instagram Reels, YouTube integrations) commands higher pricing than static feed posts or Stories.
- **Usage Rights & Whitelisting:** If your brand plans to run paid ads using the creator's content or handle paid promotion through their profile, expect additional licensing fees (typically +20% to +50%).
- **Exclusivity:** Restricting a creator from working with direct competitors during a set timeframe will increase the campaign rate.

## Maximizing Your Budget

To get the highest ROI, focus on micro- and mid-tier influencers who offer strong engagement and authentic connections with their audience, or consider purchasing content packages for long-term collaborations.

Want to put this into practice? See how [Influentials helps brands](https://www.influentials.com/for-brands) run creator and UGC campaigns, or [book a demo](https://www.influentials.com/book-a-demo) to talk it through.