# How much does a micro-influencer cost?

> A micro-influencer (10,000 to 100,000 followers) generally costs between €100 and €1,500 per post, depending on the platform, content format, engagement rate, and usage rights.

- Canonical: https://www.influentials.com/en-us/knowledge/for-brands/what-does-a-micro-influencer-cost
- Locale: en-us
- Hub: brands
- Published: 2026-07-28
- Updated: 2026-08-18

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Micro-influencers (creators with roughly 10,000 to 100,000 followers) offer high engagement rates and dedicated audiences, making them one of the most cost-effective channels for modern brand marketing.

## Average Micro-Influencer Rates by Platform

- **Instagram:** €100 - €500 per static post | €200 - €800 per Reel
- **TikTok:** €150 - €700 per short-form video
- **YouTube:** €500 - €1,500+ per dedicated video or integration
- **Content Bundles:** Discounts are common when booking multiple assets at once (e.g., 3 Reels for a packaged rate).

## Key Factors Influencing Micro-Influencer Pricing

- **Engagement Rate:** High interaction (likes, comments, shares) commands higher prices than follower count alone.
- **Usage Rights & Whitelisting:** If your brand intends to run paid ads using their video or run campaigns via their account, expect an additional licensing fee (usually 20% to 50% extra).
- **Product Gifting vs. Paid Deals:** While smaller micro-influencers occasionally accept product gifting (seeding), most require monetary compensation for guaranteed deliverables.
- **Exclusivity:** Asking a creator to refrain from working with competitors for a specific timeframe will increase the total cost.

## Maximizing ROI with Micro-Influencers

Working with multiple micro-influencers simultaneously allows you to diversify your content assets and target specific niche communities at a fraction of the cost of a single macro-influencer campaign.

Want to put this into practice? See how [Influentials helps brands](https://www.influentials.com/for-brands) run creator and UGC campaigns, or [book a demo](https://www.influentials.com/book-a-demo) to talk it through.