# How do you measure the ROI of influencer marketing?

> You measure the ROI of influencer marketing by comparing a campaign's revenue with its total costs: (revenue minus costs) divided by costs, times 100. Besides sales through codes and links, also count brand effects such as reach and the reuse of content in ads.

- Canonical: https://www.influentials.com/en-us/knowledge/for-brands/how-to-measure-influencer-marketing-roi
- Locale: en-us
- Hub: brands
- Published: 2026-09-29
- Updated: 2026-09-29

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Measuring the success of an influencer campaign doesn’t have to be complicated. Depending on your main goal, here are the easiest ways to see if your campaign worked:

## 1. Track Direct Sales and Traffic

If your goal is to generate sales, use simple tracking methods:

- **Promo Codes:** Give each creator a unique discount code. Whenever a customer uses it, you know exactly who drove the sale.
- **Custom Links:** Provide creators with a specific link to your website so you can see how many people clicked through and bought something.

## 2. Measure Views and Engagement

If your goal is to get your brand noticed, look at these numbers:

- **Views and Reach:** How many people actually saw the creator's video or photo.
- **Likes, Shares, and Comments:** High interaction shows that people actually care about what the creator posted.

## 3. The Simple Math: Did it Pay Off?

To figure out your return, compare your earnings to your total costs:

- **Total Costs:** Add up creator fees, free products sent, and any software or ad costs.
- **The Check:** Subtract your total costs from the sales generated. If you made more money than you spent, your campaign was a success!

Want to put this into practice? See how [Influentials helps brands](https://www.influentials.com/for-brands) run creator and UGC campaigns, or [book a demo](https://www.influentials.com/book-a-demo) to talk it through.