# How many followers does a micro-influencer have?

> A micro-influencer typically has between 10,000 and 100,000 followers, sitting between nano-influencers and macro-influencers.

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- Published: 2026-08-18
- Updated: 2026-08-18

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In influencer marketing, creators are categorized into distinct tiers based on their audience size. A micro-influencer generally has between 10,000 and 100,000 followers on social platforms like Instagram, TikTok, or YouTube.

## Influencer Tiers Overview:

- **Nano-influencer:** 1,000 to 10,000 followers
- **Micro-influencer:** 10,000 to 100,000 followers
- **Macro-influencer:** 100,000 to 1,000,000 followers
- **Mega-influencer / Celebrity:** 1,000,000+ followers

## Why the 10k - 100k Range Matters:

This range is widely regarded as the sweet spot for influencer campaigns. At this scale, creators have moved past a purely personal account into an established niche, yet their follower base remains small enough to maintain personal interaction, high engagement rates, and strong audience trust.

Want to put this into practice? See how [Influentials helps brands](https://www.influentials.com/for-brands) run creator and UGC campaigns, or [book a demo](https://www.influentials.com/book-a-demo) to talk it through.