# How do you agree on deadlines and revisions with creators?

> Setting clear deadlines and revision rules requires structured timelines, explicit agreements on what constitutes a valid revision, and defining penalties or limits for out-of-scope requests to prevent project delays.

- Canonical: https://www.influentials.com/en-us/knowledge/for-brands/agreeing-deadlines-and-revisions-with-creators
- Locale: en-us
- Hub: brands
- Published: 2026-08-18
- Updated: 2026-08-18

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Miscommunications around submission dates and content edits are among the most common friction points in influencer and UGC marketing. Establishing structured milestones and clear revision parameters before content production begins ensures campaigns launch on schedule without frustrating either your brand or the creator.

## 1. Setting Realistic and Phased Deadlines

Rather than setting a single final publish date, divide the campaign into clear milestones:

- **Concept/Script Approval:** 3 - 5 business days after product delivery.
- **Draft Video Submission:** 5 - 7 business days after concept approval.
- **Brand Review & Feedback:** 2 - 3 business days for internal approval.
- **Final Delivery & Publication:** 2 business days after final edit sign-off.

## 2. Defining What Counts as a Valid Revision

Distinguish clearly between fixing errors versus requesting new concepts:

- **Included Revisions (Standard):** Minor edits based on the original brief (e.g., cutting a pause, adjusting audio levels, swapping a caption, or correcting product pronunciation).
- **Out-of-Scope Revisions (Extra Fee):** Requests that contradict the pre-approved concept, ask for additional B-roll not specified in the brief, or require completely re-filming after brief compliance.

## 3. Setting Revision Caps and Feedback Timelines

- **Cap the Number of Rounds:** Limit standard agreements to **1 or 2 rounds of feedback**. Additional edit requests should incur a fee (e.g., €50 - €100 per additional edit round).
- **Enforce Timely Feedback:** Specify that if your brand does not provide feedback within 5 business days of receiving the draft, the content is automatically deemed approved.

Want to put this into practice? See how [Influentials helps brands](https://www.influentials.com/for-brands) run creator and UGC campaigns, or [book a demo](https://www.influentials.com/book-a-demo) to talk it through.