# What KPIs do you present to a client for creator marketing?

> Present clients with a balanced mix of full-funnel KPIs, categorized by financial return (ROAS, CPA), content efficiency (CPE, Asset Cost), and engagement metrics.

- Canonical: https://www.influentials.com/en-us/knowledge/for-agencies/which-kpis-to-present-to-clients
- Locale: en-us
- Hub: agencies
- Published: 2026-09-29
- Updated: 2026-09-29

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When reporting on creator marketing campaigns, agencies must tailor Key Performance Indicators (KPIs) to the client’s specific strategic objectives. To demonstrate true business impact, reporting should move beyond vanity metrics to cover the entire marketing funnel.

First, focus on bottom-funnel performance and financial metrics for ROI-driven clients. Present Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), conversion volume, and total revenue generated from creator-driven paid social campaigns and affiliate links.

Second, highlight content production efficiency. Show the client the Cost Per Asset created compared to traditional production studios, as well as Ad Recall Rate and Click-Through Rate (CTR) when creator assets are repurposed in paid channels.

Finally, cover mid-funnel brand awareness and engagement metrics. For brand building goals, present Engagement Rate, Earned Media Value (EMV), Cost Per Engagement (CPE), and total verified Reach to give a full-picture view of audience resonance.

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