# What’s the difference between an influencer and a UGC creator?

> An influencer promotes brands on their own social channels, while a UGC creator makes content for brands to use on theirs. Influencers use their audience to…

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- Updated: 2026-07-23

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**An influencer promotes brands on their own social channels, while a UGC creator makes content for brands to use on theirs.** Influencers use their audience to create reach, whereas UGC creators focus on producing authentic photos or videos without needing a large following.