# What is a UGC creator and what do they do?

> A UGC creator makes photos or videos for brands to use on their own channels. They don’t need a large following, their role is to produce authentic content…

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- Updated: 2026-07-23

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**A UGC creator makes photos or videos for brands to use on their own channels.** They don’t need a large following, their role is to produce authentic content that fits a brand’s style and goals.