# How do I choose between hiring influencers or UGC creators for my campaign?

> Choose influencers when you want reach, visibility and social proof. Choose UGC creators when you need authentic content to use on your own channels. Many…

- Canonical: https://www.influentials.com/en-us/faq/how-do-i-choose-between-hiring-influencers-or-ugc-creators-for-my-campaign
- Locale: en-us
- Updated: 2026-07-23

---

**Choose influencers when you want reach, visibility and social proof. Choose UGC creators when you need authentic content to use on your own channels.** Many brands use both: influencers to promote, and UGC creators to fuel ads, socials and websites.