# How can my brand benefit from working with UGC creators and influencers?

> Brands benefit from both: influencers create reach and social proof through their own audience, while UGC creators deliver authentic content brands can use…

- Canonical: https://www.influentials.com/en-us/faq/how-can-my-brand-benefit-from-working-with-ugc-creators-and-influencers
- Locale: en-us
- Updated: 2026-07-23

---

Brands benefit from both: influencers create reach and social proof through their own audience, while UGC creators deliver authentic content brands can use in ads, socials and websites to boost trust and conversions.