# How can I measure the ROI and performance of influencer or UGC campaigns?

> You can measure ROI by tracking metrics like reach, engagement, clicks, conversions and content performance in ads. Use unique links, discount codes or…

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- Updated: 2026-07-23

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**You can measure ROI by tracking metrics like reach, engagement, clicks, conversions and content performance in ads.** Use unique links, discount codes or platform insights to see which creators or posts drive the most results.